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PENGARUH PROMOSI DAN RELIGIUSITAS TERHADAP MINAT MUZZAKI UNTUK MEMBAYAR ZAKAT (STUDI KASUS PADA PZU(PUSAT ZAKAT UTAMA)UNIT CIPEDES TASIKMALAYA)



This research was aimed to examine the influence of promotion and religiousty towards the interest of the muzzaki to pay zakkah mal at LAZ PZU Unit cipedes tasikmalaya simultaneous and partial.Type of this research is quantitativ methods,data from the sample of the study population were analyzed according to statistical methods used later in the description.
Based on the results of teasting F(simultan)in the know F county by 0,6,670 > 0,308 with a significant level of 0,05.then the 0,6,670 > 0,308 expressed significant because 0,003 < 0,05.Then the variable promotion and religiusitas has positive effect together against the interest of the muzzaki to pay zakat mal.The result of the remotion test against the interest of the muzzaki shows the value t calculate equal to -558 and t table value 1,658.Then, -558 0,05 then promotion no effect the interest of the muzzaki pay to zakat mal.While the result of the test religiusitas to 3,663 > 1,658 with a significant value 0,000 < 0,05,then the religiosity significantly influnce interest in the cntext of the partial.
The result showed that the test of correlation of 0,348 while the indenpendent variables can explain the dependent variable value 10,3% 89,7% that means promotionand religousity has a proportion of ifluence on interest in the context 12,1% whilw the rest of(100%-10,3%).while remainin 89,7% influenced by ther variables such as the image of the institution,quality of service,income level and so on.


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E-146E-146Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
E-139
Penerbit Alfabeta : Malang.,
Deskripsi Fisik
x,140 hlm; 29,5 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
-
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
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Subyek
Info Detil Spesifik
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